YouTube trailer counts are important for measuring early awareness about a movie.
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Both numbers are global and public facing numbers from the official Facebook fanpage. Fan engagement measured by PTAT (People Talking About This) is a more precise but also a fickle indicator, heavily driven by content strategy and media spending. However, big fan numbers can be bought and movies with older target audiences typically have lower fan counts. For mainstream movies with younger target audiences, fan counts are particularly important. The company works with studios like Sony, 20th Century Fox and A24.įacebook fan (or like) numbers are a good indicator for fan awareness for a movie, even months before the release. Based on community data, Moviepilot helps studios to optimize their social media campaigns, identifying, analyzing and activating the right audiences.
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Tobias Bauckhage ( ) is co-founder and CEO of, a social-media-driven movie community reaching over 28 million Facebook fans and 20 million monthly unique users. “Kingsman” will be looking to activate fanboy audiences this weekend, and with around half the social volume overall of “Teenage Mutant Ninja Turtles,” “Kingsman” looks set for an opening at around $30 million. “Maze Runner,” however, performed very strongly with younger audiences, and leads on Twitter with 352,000 tweets to 88,000. “Kingsman” has solid stats across the board, with 149,000 searches suggesting stronger interest among older audiences than “Maze Runner,” which opened to $32.5 million with 116,000 searches.
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A slick interactive site offers you the chance to test your skills as a potential Kingsman agent by syncing your desktop and mobile phone, and if you don’t make the grade but still want to look the part, you can invest in a wardrobe full of apparel inspired by Colin Firth’s classy character. “Kingsman” has been widely screened to drive word of mouth, quite literally in the case of a partnership with Uber, where fans were able to ride to the previews in 50 cities. The action-packed modern take on the spy genre will be buoyed with its target male audiences by the cachet Matthew Vaughn enjoys from directing fanboy favorites “X-Men: First Class” and “Kick-Ass.” “Kingsman” has done a great job of positioning itself as the alternative to “Fifty Shades” this weekend.
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(Full disclosure: Moviepilot worked with 20th Century Fox on this title) “ Kingsman: The Secret Service,” 20th Century Fox These enormous stats strongly suggest an opening in the high $90 million range, possibly topping $100 million for the four-day weekend. “Gone Girl” had 204,000 searches over release week, while “Fifty Shades” has come in with around 400,000. “Fifty Shades” does have almost twice the search volume of R-rated “Gone Girl,” the acclaimed adaptation of Gillian Flynn’s book, which opened to $37.5 million last year with a strong showing from female audiences. “Fifty Shades” marketing has been inescapable, as reflected in the enormous tweet count, way ahead of the 1.2 million generated by “The Hunger Games: Mockingjay - Part One.” “Fifty Shades” also has more than double the trailer views that the last “Hunger Games” film drummed up, but its total will be curtailed somewhat by its R rating. The seductive world of Christian Grey has been fleshed out with a virtual tour of his apartment and a detailed Pinterest account, themed around the movie and targeting the platform’s heavily female-skewing audience.